Color is emotional and will be a very important mood lifter for 2010-2012.- With the economy in a slump, color will play an important role in fashion to make people feel "normal" again with warmer, reassuring colors.
- Women are much more careful in what they purchase. Consequently, color and fit become the most important features of clothing.
- Nudes, blacks, and splashes of soft colors allow clothing to be fun and wearable now, yet still accessible for seasons to come.
- People need to be inspired, and color creates excitement and desire.
- Neutral, classic colors in combination with fresh colors seems like a relevant direction at this time.
- Colorful clothing is essential in today's market and will evoke a new beginning and an upbeat fresh start, which is what consumer's are looking for.
- Color invokes optimism, confidence, and individualsm.
Change the future by defining it.
-Pantone LLC Fashion Color Report, Volume 32. <www.pantone.com>
